SEARCH ENGINE OPTIMIZATION

Dates:April 22 - May 6, 2014
Meets:Tu from 6:30 PM to 9:30 PM, 3 sessions
CEUs:0.90
Location:TEMPLE UNIVERSITY CENTER CITY 310
Instructor:LarryO'Reilly
Fee: $175.00

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Course Description

Increase your web site visibility. We will begin with the basics of Search Engine Optimization learning the best methods of web site structure, keyword placement, file name conventions, external links and more. Learn how to analyze a web site using online tools that help you understand how visitors are reaching the web site and what changes may be needed to improve the conversion from visitor to customer. We will also discuss submitting your web site to the various search engines and what is required, Pay Per Click advertisements, and how to keep yourself updated as the search engine industry evolves.